Our focus is on designing, developing and implementing programs and sales tools built on a foundation of compelling evidence, e.g., customer successes, competitive data, “influencer” recognition, industry/market statistics and other metrics, to boost credibility and resonance with the buyer.

We can come in at any point in the cycle, depending upon your need:  help teach you the methods, guide you through the process, or offer you interim marketing management to fill gaps.  We are flexible in our approach and specialize in:

Brand and Message Development (Value Proposition, Naming, Message Development)	Web Editorial (Site/Content Strategy, Web Writing)
Corporate Communications (Internal, Executive, Customer, Crisis, Editorial, Web)	Product Marketing (Launches, Market Analysis, Go To Market, Customer Programs)
Competitive Programs (Sales programs, tools, intelligence, market analysis)	Organization and Skills Development (core marketing skills training, build new marketing functions)

We have experience in:  Datacenter, Virtualization, Security, Web 2.0, Clean Tech