Tip Sheet: Identifying Your Unique Value

Creative Brief: Defining Your Unique Value

We’ve blogged on a number of different topics and have made these posts readily available below. We welcome your comments.

Targeting:

• Surfers or Skaters? Segmenting Your Customers

Brand:

• Social Media Aids Logo Design
• What’s in a Name?

Value Propositions:

• Value propositions: Hidden Beneath the Iceberg
• Trader Joe’s Value Rings True

Evidence-Based Messages:

• Hyundai vs. Lexus, Seriously?!
• Good or Bad Messaging Impacts Revenues

Storytelling:

• The Power of Stories in Business
• Stories That Motivate

Web:

• Seven Tips on Writing for the Web

Other

• Quick Tips for Resume Writing
• Case Study: Resume Writing Tips