Ciana Associates provides a full-range of marketing strategy and value-based business communications for high-technology companies ranging from start-ups to Fortune 500 corporations.

• We believe in fully understanding the competitive landscape in order to best position, market and sell vis à vis the competition (after all, customers have choices!)
• We are strong proponents of employing substantiated, contextual evidence to prove value to the customer (vs. “empty” claims).
• We believe messages should be concise and engaging, and most importantly, simple and free of meaningless jargon and gobbledygook
• We believe every company has a unique and compelling story to tell – and we excel at helping companies identify and communicate this value!

Cindee Mock is a principal and co-founder of Ciana Associates. She has held senior management positions at high technology agencies and Fortune 200 companies.

Featured expertise:

• Market strategy & competitive analysis with actionable strategies
• Award-winning global product launch expertise
• Value proposition and message development, branding
• Evidence-based marketing programs
• Published author, including Harvard Business Review
• Communications strategist – CEO/Exec-level advisor