Take the Quick Value Test
Test Yourself! See if you’re communicating your value as credibly, effectively & concisely as possible. If not, we can help.
- Can you summarize what your offering is, and why it’s a better choice than other alternatives in 30 seconds or less?
- Can you articulate the value customers get with your offering (or are you focusing on a list of features)?
- Do you have specific, value-oriented messages and “stories” for each audience (or are you trying to reach everyone at once)?
- Do you have evidence to support your claims?
- Do you have communications strategies to not only reach targeted audiences, but also to allow them to find & engage with you?